Thursday, July 18, 2024
Google search engine
HomeBusinessMeesho: A Guide to Making the Most of Your Time

Meesho: A Guide to Making the Most of Your Time

Meesho is among India’s fastest-growing internet commerce companies. It wants to make e-commerce accessible to all. Its vision is to enable 100 million small businesses in India, including individual entrepreneurs, to succeed online.

Meesho – How does it Work?

Our logistics partner picks up the product from your location and delivers it straight to the customer. Meesho charges a 0% commission rate from suppliers across all product categories. With no seller commission, Meesho is the most profitable platform for you to sell products online.

10 Best Reseller Apps in India | List of Top Reselling Apps

Searching apps for reselling or shopping? Here is a list of 20 Best reselling apps in India to find a proper marketplace to buy or sell products.

Meesho Logo

The company’s new logo depicts “Aam” as hospitable and welcoming while reflecting “Jamuni”‘s relationship with desire. The company’s position as a comprehensive platform serving the daily needs of Indian shoppers will be reinforced by this rebranding initiative, which will also increase its attractiveness and resonance with consumers.

Meesho is owned by “Fashnear Technologies Private Limited.

Meesho – Mission and Vision

Meesho’s mission is to “Democratise Internet Commerce for Everyone.

The company’s vision is to “enable 100 million small businesses in India, including individual entrepreneurs, to succeed online.

” Myntra – A Well-known Brand in Indian Online

Fashion Industry The article aims to give insider insight into how Myntra works, its founders, its business and revenue model, funding, growth, challenges & more.

 StartupTalky

Vidhi Punamiya

Meesho – Products and Services

This was done with an aim to focus on the customer demands of everyday needs in Tier 2 markets and beyond that. The company boasts of the fact that it has successfully managed to expand its grocery service to 6 states within 9 months.

Meesho Superstore Logo

Meesho

This rebranding and integration of the grocery app Farmiso to the main Meesho app is quite significant and is in line with the quest for super apps, which are to dominate the Indian and global digital ecosystem soon. Furthermore, with only 0.5% of the grocery sales happening digitally,

Meesho offers logistics services to the suppliers and charges a fee for the same. The team is working on reducing the logistics charges to increase the profitability of the sellers.

Meesho – Challenges Faced

Meesho faced a number of difficulties in the early going that are common for a young company in the online retail space. Online retail is becoming more and more popular, but there are still a lot of challenges to overcome, like limited transaction possibilities, shipping limitations, and shortages of supplies. The CEO underlined Meesho’s decision to forgo keeping inventory in their own warehouses in order to promote small businesses from the beginning.

But these difficulties were made worse by the COVID-19 pandemic, especially in terms of supply chain interruptions. Meesho and other companies in the industry continued to face difficulties even after the government took action to loosen mobility constraints.

Pandemic-caused Challenges:

COVID-19 had a significant negative impact on Meesho’s business, which prompted the company to concentrate on building logistical networks in the face of inconsistent state laws. Closings in the fashion sector led to a shift in focus toward selling necessities like groceries and masks to sustain resellers. In order to support resellers and build trust in the face of uncertainty, a microcredit strategy was implemented.

Meesho Layoffs:

In an effort to streamline operations, Meesho let go of 150 workers in April 2022 and 251 in May 2023.

Significant Counterfeit Issues:

Meesho had to deal with counterfeit goods, which led to legal lawsuits and quality assurances to protect its brand and customers’ faith.

Meesho Smear Campaigns:

Influencers who disseminated false information about Meesho may face legal action for doing so. Legal letters were delivered to them.

 Meesho’s growth highlights are:

It has over 50 lakh products as of February 2024

It has 650+ product categories as of February 2024

The company has 11 lakh+ sellers as of February 2024

Meesho has 14 crore+ customers as of February 2024

It has served 19,000+ people as of February 2024

Financials

FINANCIALS FY22 FY23

Operating Revenue Rs 3,240 crore Rs 5,735 crore

Profit/Loss Loss of Rs 3,248 Crore Loss of Rs 1,675 crore

Vision and AI Labs of IISC

The Indian Institute of Science’s (IISc) Vision & AI Lab (VAL) have signed a one-year Memorandum of Understanding (MoU). This collaboration seeks to help Meesho advance research in key areas like multimodal large language models (LLMs) and generative artificial intelligence (AI).

Plum

Plum, a platform for employee health insurance, has partnered strategically in an effort to raise the bar for employee benefits and care.

We Hub

We Hub has formed a Memorandum of Understanding (MoU) with Meesho to support female entrepreneurs in reaching financial independence by providing them with increased market exposure and prospects.

RELATED ARTICLES

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments